Search Engine Optimization, or SEO for short isn’t something that you simply can do once and rest till eternity. The world’s biggest search engine Google keeps on updating its algorithm thanks to which you will find the top results for identical keyword changing after time to time. Though this improves the experience of the people searching, as an internet site owner, one would need to keep making changes to their SEO efforts. Let us look at how you’ll tackle the Google’s algorithm changes for SEO in 2020
Finding New Keywords and Putting Them in Naturally
As the year progresses, new trends suddenly appear, giving the entire world some new things, and a few new words. For website owners, this offers them some new keywords. One must remember that keywords are probably the foremost integral part of one’s SEO, and finding new, useful keywords needs some good research and focus. Once you discover them, use them in your website’s content as if they’re naturally being integrated into it. In simple words, don’t make it look as if you’re grinding the keywords in your website’s content.
Linking Your Website Properly
Strong backlinks (wherein you link your website’s links in other websites) are still at the forefront of off-page SEO. This helps you get more viewers into your website and make your website get a far better Google ranking. Attempt to get your website back-linked on websites that have a stronger authority to make a stronger impact. Secondly, don’t keep loads of outbound links because an excessive amount of them impact your ranking negatively. Also, consider keeping relevant inter-web site links in relevant articles. Try to get links from the website such as:
- Yellow pages: Google for locating your business on local business.
- Trip-Advisor: Wonderful website to get local customers for hotels, restaurants, guest houses, etc.
- What’s On Web: Awesome web directory to market your website without any cost. Select your niche and submit your website.
Content and Readability
Content is the main drive behind getting people curious about your website. This time around, you must remember to create your content longer. The typical words for the top Google searches are about 1900, keep that in mind. But remember, don’t choose duplicate content simply because you wish to keep your word limit maintained. That doesn’t bode well with Google apparently. Use Google Search Console to see problems of such kind. Adding multimedia to your content helps tons in keeping with research. Finally, remember to check the feasibility of your website. Install Toast SEO in your WordPress website. It comes with a readability checker. Otherwise, use other such checkers available on the web.
Healthier Website Performance
There are various stuff you can inculcate to enhance your website’s performance. First and foremost check your website’s page loading speed. For that, use PageSpeed Insights for checking your website’s speed. Secondly, if you manually install any plugins, always check for malware as that may reduce your website’s loading speed by a lot. Finally, the optimization of your website’s visual content is also important. It’s necessary that you place them on your website in such a way that each viewer of yours gets to see it. It also bodes well with Google.
That is how you’ll improve your SEO efforts for 2020, keeping them in line with the latest Google algorithm.